Apple Invasion

York Street

It is such an insanely over-hyped evening when Sydney Apple Store opens on 19 June. The queue starts to build-up before the public entry at 5 pm. And it gets better with the late-night-shopping ritual on Thursday. The rain does not shorten the line of Mac geeks and enthusiasts waiting eagerly to get in on the first day of the store. by 6 pm it extends around the block from George Street to King Street and ends on York Street.

The crowd is herded by a private security company and closely watched by NSW Police. People on the street are occasionally told off to ‘move’ by some rude sheepdogs as if they owned the footpath whereas the patient queuers get Apple umbrellas for standing wet in the line, and finally, the welcoming cheers at the door by the store staff.

The live update on twitter has already put me off but I just determined to get there for some shots of the queue. However, I do not have that patience to join the line, in the rain with cranky bouncers, just for window shopping. It is the opening, for heaven’s sake, not the closing. The store will be there, and by the look, for a long time.