Tag Archives: Thai

True Abhitsit

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It’s the encoding breakdown from video streaming of Thai Prime Minister, Abhisit Vejjajiva, (as of 14 March 2010) interview on NBT regarding the pro-Thaksin protester rally towards Bangkok. Of course, the last few pictures are photoshopped but the very last one when he turns blue is authentic from the streaming. He looks like that exiled tycoon-turned-politician.

Re-Build

Every now and then I just get hooked by YouTube by TVCs from Thailand. It is very good to see how they turned around a tradition product to catch up the with audience without losing its legacy. I am not sure this two TVCs are from the same campaign since the tone and genre go in different ways for different purposes.

The first one is an uplifting about a bankrupt father whose his son reminds him of the willpower to re-build his business whereas the latter is a straight forward Kung-Fu TV series spoof. (You do not need subtitles, do you?)

It is almost a norm in creative strategy now that you alternate mood and tone of a product so that it is hard to compare with the predecessor’s success and retain the target’s royalty.

I may keep digging down more TVCs, old ones and the ones I discover. Compare and share.