Re-Build

Every now and then I just get hooked by YouTube by TVCs from Thailand. It is very good to see how they turned around a tradition product to catch up the with audience without losing its legacy. I am not sure this two TVCs are from the same campaign since the tone and genre go in different ways for different purposes.

The first one is an uplifting about a bankrupt father whose his son reminds him of the willpower to re-build his business whereas the latter is a straight forward Kung-Fu TV series spoof. (You do not need subtitles, do you?)

It is almost a norm in creative strategy now that you alternate mood and tone of a product so that it is hard to compare with the predecessor’s success and retain the target’s royalty.

I may keep digging down more TVCs, old ones and the ones I discover. Compare and share.